How To Search Google For Country Specific Results

Running an international online business with the capability to service people from any country means that you want your site to perform well not only in local country specific results but also global results. You may not realise this but doing a standard Google search and leaving the “full web” option selected doesn’t necessarily give you your website’s true location in the Google global results. It gives you the global results given your location.

For example, the results of doing a full web search in my home city of Brisbane Australia will be different to a full web search from Toronto Canada.

Google gives results based on your location even when you are not stipulating a local result. You can click your local country only result button and get sites that are from your home country, usually determined by the domain name extension, for example .com.au for Australia, .ca for Canada, etc. or the IP address of your web hosting server, or you can click the web option and get global Internet results that vary depending on your computer’s location in the world (based on the IP address of the computer you are using to access the Internet).

Think Global

If your business can service the world then you really can’t ignore the American marketplace, or if you are in the USA don’t forget about Europe, Asia and the rest. Hence you need to know how well your site is performing in Google global search results and unfortunately simply ticking the “the web” option in Google when searching can be misleading because your ranking will be different if it was someone in a different country doing the exact same search.

What you want to know is when someone in the the UK does a Google search for one of your terms, how high is your website up in the search results? With this little trick you can figure it out.

The Code

All you need to do is add &gl=uk to the URL at the end of the Google search query.

For example:

http://www.google.com/search?hl=en&q=sample+query&meta=&gl=uk

This tells Google to spit out the results for the query based on UK servers.

I can’t guarantee 100% conclusively that this works as I expect it does, but it definitely does something and you should try it yourself and see if your site shows up in a different place in the results. The “gl” stands for Geographic Location and of course you can interchange the last letters to test different country results around the world.



Source by Yaro Starak

Flights to Singapore – Book Cheap and Enjoy the Most

Singapore is arguably Asia's most beautiful island nation that is endowed with mind-numbing attractions and beauty. With its innumerable natural and man made marvels, holidays to Singapore remains one of the most desirable vacation destinations around the world.

Singapore Attractions
Travelers from all over the world book flights to Singapore to experience the overwhelming beauty and splendor aura of this wonderful place. From world class island resorts to luxuriant parks and natural reserves – Singapore is truly blessed with infinite wonders. The Singapore Flyer, the Merlion, Underwater World on Sentosa, Singapore Science Center, Jurong Bird Park and Singapore Botanic Gardens are some of the numerous tourist attractions in the island country that enthral holiday makers.

Apart from all the grand attractions, Singapore has a varied cultural heritage that has left many visitors spellbound. The brilliant blend of Chinese, Indian and Malay cultures ensure that every cultural aficionado who grabs flights to Singapore is utterly and thoroughly mesmerised. The region's many temples, synagogues and mosques are thriving testaments of Singapore's splendid culture. On the whole, Singapore is correctly regarded as a great tourist destination with distractions enough to engage people of all ages.

Ways to Find Cheap flights to Singapore
However, it generally believed that Singapore holidays are only for rich and cheap flights to Singapore are very few and far between. Nothing could be farther from the truth! With number of airlines operating in the region, cheap flights to Singapore are easily and readily available. One can grab wonderful travel deals for Singapore holidays from various travel agents. Travelers just need to follow some tips and suggestions to land up with economic air tickets to Singapore. Check out different discounts and deals, and be a little flexible with your travel plans and you will certainly grab some cheap tickets to the destination. Take a look at different steps that can help holiday makers in procuring affordable vacation deals.

Research Well
While looking for cheap deals on flights, it is imperative to research well on the internet. It is best to go for a complete package as it automatically allows you to land up with cheapest flight options. And with it you also get the most affordable options in terms of lodgings and ground transportation. Travelers looking for economic deals are best advised to go for an all-inclusive package offered by a travel agent or company that specializes in Southeast Asian vacations. This will not only save you money, it will also be very convenient for you.

Be Flexible
Flexible travel plans are sure to provide you with some great savings. Travelers who are visiting Singapore to enjoy the tropical climate would like to avoid the wet months of November and December. However, if the prospect of wet holidays does not scare you then you are in for some big time savings as you can get some of the most amazing off-season discounts offered by airlines and tour operators. You are sure to save heaps of money if you plan your holidays around the time when you have the cheapest flights available.

Use Fare Comparison Websites
This is the internet age and it is time to get technology savvy for all those who would like book flights without burning holes in their pockets. It is not always necessary that you pay the published fares on flights to Singapore or any destination for that matter. Use different fare comparison websites to stumble upon the best available air fares in the market. This is indeed the best way to get cheapest flight to Singapore. Along with cheap flights, one can also find package deals including hotels, attractions and transportation.



Source by Aston Morgan

Explore Trang Region In Thailand

Thailand is a place where you can cherish beaches, island, and company of friendly people. The main attraction for tourists is the Bountiful table, as we all know that Thailand is a land of amazing cuisines, so the tourists who love food never miss the chance to taste varieties of cuisines when in Thailand.

There is something for every type of traveler, now those who are in love with natural beauty and want to spend some time far away from the populated and polluted city would love to come to Thailand. The rural heartland with tropical forests, rice paddies, and agricultural beauty joins the people who want to get connected with nature.

The sacred places of Thailand are on the top of the list when it comes to spiritual traveling. This Buddhist nation has so many gorgeous temples which are very popular and because of the beauty and a soothing feel, they are so much famous among tourists. Not only the food, nature, and temples but the coastlines are also very popular. From diving with whale and sharks at Ko Tao to Surfing at Ko Lipe, there is so much to do on the beach side.

Thailand popularity is because of the options this land offers to every tourist. We have already described a lot about Thailand and now is the time to know about Trang Region In Thailand. There are so many things which no traveler would want to miss, so scroll down to know that what you can explore in Trang.

Tham Le Khao Kop -Dragon Cave

It's a very interesting inland cave. You can only go to visit this cave through the underwater canal. There are so many boats and crew that will take you to the canal and give you a tour of the cave. Whatever idea you get from the word Cave, is what you are going to experience and see there. We would give only one suggestion that it is not for claustrophobics.

Waterfalls

If you need a break from materialism and all the history stuff, do not get disheartened as Trang has another very rejuvenating place for you. That is waterfalls, the Namtok Ton Te and Namtok Ton Tok are the two amazing waterfalls which will make you feel relaxed and will lessen your tiredness of trip a bit. You can freely swim and make your body feel distracted and rejuvenated.

Trang Night Market

This is the perfect market for the food lover. You will find the plethora of food on offers and cuisines like fragrant Thai curry, fried chicken and a lot more than this. There are varieties of seafood that you have to try for sure when in Trang. Even the street food is a must to taste and enjoy every bit of authentic Thai cuisine.

Chinese Temples

If you want to see the beauty of Chinese temples, well they are just a small walk away. Do not imagine the Thailand temples and Chinese temples as they are different from each other. Here you would find the dragon that adorns the temples and makes it look more gorgeous. It should be on your bucket list when traveling to Trang.

These are some interesting things you can do in Trang and make your holiday a memorable one. So when you are in Thailand do not forget to take out some time and visit Trang region. Now the thought will arise that from where you can get your holiday package booked and add this gorgeous town in your itinerary, well you can search online and get endless of options for booking with full satisfaction and in your budget.



Source by Michael William John

How Men and Women Communicate

Research has shown that the communication styles of men and women differ significantly. This difference will help a couple manage their finances more effectively and achieve goals more efficiently. Unfortunately, these advantages are not experienced by all men and women. The compatibility might not arise in daily interactions because both are more consumed by their differences and both do not experience the advantages of cooperation.

Men are more inclined to express their needs, interests, and wants and then wait until others do the same things. Women, in turn, are inclined to ask or end their sentences with a question. This will often lead men to guess what their female partner wants. Women will gently give answers without expressing what they exactly want.

Men talk and interrupt much more whereas women like to react on something said by others and often do not come back to the topic at hand after being interrupted.

Men talk about money in a competitive way: “My investment in the stock market went up.” On the other hand women do not talk about money in a competitive way. They even try to avoid the subject of money in their conversations.

Let have a closer look at the different characters of men and women.

Character of Men

Men like to talk about impersonal topics and rarely admit having financial problems and need help to solve them. They are inclined to emphasize the joys of freedom from obligations and make decisions without consulting their partner. Men like to go straight to the point of the problem or do an important thing to achieve their goals. For instance, men go to the toilet to deliver something. On the other hand, women use the toilet to powder their noses, gossip and hang around. Obviously women consider the toilet to be a multi functional room.

When communicating, men like to start talking about a problem at hand and focus on it whereas women do the opposite. This is caused by the fact that men have a mono-tracking brain causing them to be able to focus on one topic of conversation. When the conversation touches many other topics and drags on, they will stop absorbing relevant information. Women are much better to engage in conversations covering many topics because they have multi-tracking brains.

How to Communicate with Men

The character of men is stiffer compared to women and this must be understood during conversations. Avoid communication styles which are not to the point. This will not impress them and they will think badly about their counterparts. So try speak to the point, analyze a problem thoroughly, avoid side tracking, use logic when expressing an opinion, avoid talking about other people, use simple words and a firm voice, appreciate them (stimulate their ego), avoid belittling them with negative judgments, and avoid debates if possible. Use exact numbers when talking to men. By using a more rational style emphasizing numbers and figures, men will be able to understand better. So when giving directions, avoid vague markings but give exact signs they can use to find their way.

Character of Women

There are huge differences between the characters of men and women. Women like to talk about themselves, their financial problems, and do not hesitate to ask for help if necessary. They do not consider that to be a burden. Thanks to their multi-tracking brain, women can talk about different topics in a fast way which is an amazing thing. Women like talk about other people. They can talk about others for hours with their female friends. The easily express their feelings and opinions. They value friendship a lot and will ask for help and guidance from their friends. They are less independent in decision making and need the help of men in this respect.

Women like to hear nice words which sound like music in their ears. They discuss sensitive issues indirectly and use imaginary examples to discuss a problem. However, they are good listeners and it is difficult to accuse them of lying. Women are superb in detecting sincerity of others through their body language and tone of voice. For this reason, men like to lie through the phone which is much safer!

How to Communicate with Women

Women with all their beauty are much more sensitive than men and have many other superior traits which all require a gentle approach. When we make a mistake it is going to be difficult to fix it. When communicating with women try to avoid being to the point, talk about social things and daily life to attract their attention, use gentle and civilized words, use social and psychological words, use moderate tone of voice, and use decent and focused body language. It is possible to emphasize some topics, but avoid statistics, numbers and other exact data. Use a warm and friendly psychological approach. Appreciate them by praising all women in general. Of course compliment their clothes and accessories at the start of conversation. Women like to form friendships instead of cold and stiff business relationships.

They like to foster long-term relationships and unlike men, they do not like to look at relationships with a cost-benefit approach. When giving directions do it like this: “The address you are looking for is nor far from here. You just need to pass McDonald’s on your left and the building you are looking for is just in front of you.” There are no exact numbers in this explanation and this will be much better understood by women than men.



Source by Martin Hahn

Finding The Best Mexico Vacation Deals

A vacation to Mexico includes a little of everything, like beaches, rich marine life, archaeological ruins, colonial architecture, delicious food and a rocking nightlife. This Latin American nation, which connects the United States to the rest of South America, is a popular tourist spot.

For travelers on a budget, Mexico is a dream destination. The country offers affordable lodging and food, and traveling around is relatively cheap. Neverheless, for tourists who plan well in advance, Mexico vacations can be cheaper still thanks to an array of exciting Mexico vacation deals.

Plan In Advance

If you have decided on traveling to Mexico on your next vacation, advance planning will help you grab the best Mexico vacation deals. Are you seeking really cheap Mexico vacation deals? Then the best time to head to Mexico is just after the rainy season. The weather is pleasant at this time, but hotel rates and airfare are cheaper. Since this is the low season, heavily discounted Mexico vacation package deals are easier to come by.

Tourists heading for a Mexico vacation during the peak tourist seasons between July and September and during the Christmas and Easter breaks have to deal with higher lodging and flight rates. The best way to combat the peak season hikes is by planning well in advance. Shop on the Internet or call your travel agent to get the best Mexico vacation deals. Remember, last-minute planning will only inflate your travel expenses. Moreover, there is the possibility of not getting suitable reservations if you keep your Mexico vacation planning until too late.

What About Last-minute Vacation Packages?

The problem with last-minute planning is that you might not get the hotel or the location that you were expecting to. However, if you are open-minded and flexible about your travel plans, big discounts are available on last-minute vacation deals as well.

Mexico is popular with the tourist class. What that also means is that there will be last-minute cancellations by other travelers. It is best to contact a travel agency to find out about available canceled deals. Travel agencies are generally looking to sell off these packages. Often enough, these last-minute deals are available at throwaway rates. For those travelers that are brave enough to leave everything until the last moment, last-minute vacation deals to Mexico are a fantastic and affordable option.

Finding The Best Mexico Vacation Deals To Fit Your Budget

While shopping for Mexico vacation packages, look for deals that will allow you to visit most of the major Mexican attractions. The ancient Mayan city of Tulum should be on your must-visit list, along with Mexico City, the volcano at Toluca and the beaches of Cabo San Lucas, Playa del Carmen or Acapulco.

Mexico is a largely cheap vacation destination, but places like Cancun tend to be a little more expensive. Tourists on a shoestring budget are advised to avoid expensive places like Cancun. However, if Cancun features heavily on your vacation itinerary, search for discounted packages to this happening city. All inclusive vacation deals to Cancun, Mexico are a good idea for travelers on a limited budget.

What Are The Different Types of Deals?

There are two basic types of vacation deals to Mexico. All inclusive vacation packages have been gaining in popularity in recent times, not just with families and large groups but with couples and solo travelers as well. All inclusive vacation packages are instrumental in helping tourists save money on accommodation, meals and travel activities. Such deals are easily available and often prove to be major bargains. Moreover, they make sticking to a budget that much easier. Since you already know your big travel expenses, it is easier to keep aside a little something for shopping, eating out, off-site tours and other extras.

Many tourists, however, prefer to go a la carte on their vacation. An a la carte vacation deal to Mexico ensures greater flexibility and is better suited to tourists who like exploring. Since meals are not included, travelers need not head back to the hotel for lunch, dinner or other activities. They have greater freedom to enjoy the sights, sounds and smells of this Latin American travelers' paradise.



Source by Ben Schrijver

Woman in 69 Position – The Ultimate Oral Sex Position

The name of the 69 position derives from the physical arrangement of the male and female bodies to give simultaneous oral pleasure to each other. In the next few paragraphs you will learn how to master the woman in 69 position to maximize the derived sexual stimulation. It is certainly worth perfecting; mastery of the 69 position is able to give the most sexual stimulus during oral sex. There are, in fact, three types of 69 position but first we must prepare for the act.

Preparation For The 69 Position

In preparation for the woman in 69 position both man and woman should strip naked and bath or shower. It would be a distasteful experience to try oral sex without first washing. This can be incorporated into the foreplay.

The Side-By-Side 69 Position

Lie beside your partner in opposite directions on the bed; so their genitals and close to your face and vice versa. Turn on to your side, facing your partner, and part your thighs. Hold your partner about the hips and begin oral sex.

The Above-And-Below 69 Position

Your partner will be lying on their back. Straddle them across the chest while facing towards their feet. Move your genitals into a position above their face and angle yourself down so that their genital are also before your face. Commence giving oral sex.

The Standing 69 Position

It is usually the man who stands, since he is generally taller and more physically able. He holds the woman by the feet or calves while she takes a firm hold of his ankles or calves. Once the genitals of the woman are close to the mouth of the man, the genitals of the man should also be in position so she easily perform fellatio on him.

Like all sexual positions, the 69 position requires practice to perfect. It is, however, more than worth it. The woman in 69 position is able to provide the most sexual stimulus for acts of oral sex; it feels much better to be receiving oral sex whilst also performing. Just remember to practice good hygiene and incorporate your initial ablutions into your foreplay.



Source by Angelina Andrews

From Tourist Attraction to an Employment Hub – How Australia Became an Immigrant-Favorite Nation

Just a decade ago, Australia was nothing more but a popular tourist attraction. Reviews stated this nation to be a land of staggering contrast and spectacular beauty. With heavenly beautiful places like Sydney Opera house and the Great Barrier Reef, Australia has always been one among the top-rated tourist spots of the world. While Australia was successful in reaching top numbers in the list of best tourist destinations of the world, the Australian Government aimed not only to keep this nation a tourist destination but make it a place where anyone can relocate and live happily. Australia Immigration sector caught its pace, the authorities worked on improvement in immigration policies and the Government focused more on building career opportunities that could create a pull for workers across the globe. Today, besides being a top-notch destination for travel and leisure, Australia has successfully become a permanent home to many foreign professionals.

Why people prefer to settle in Australia?

Rich Economy:

Besides being a developed country, Australia is also the wealthiest countries of the world. According to the statistics, the Australian economy is the 12th largest economy in the world. During the year 2014, Australia stood fifth among the countries with the highest per capita income. Indeed these are the major factors that lure aspirants to migrate to Australia.

Ever-trending employment opportunities:

Australia is a nation with vast career opportunities and a professional seeking for employment in Australia can find a good job in Australia easily. According to the statistics, Australia’s job market invited about 11,537,900 people in one year, giving them an opportunity to settle in one of the most economically rich country of the world. That year, the unemployment rate recorded was between 5-6%, sources say. This marked Australia in the list of countries with lowest unemployment rates.

High paid jobs:

It may seem unbelievable but Australia is a nation with the highest paid jobs. Jobs of certain sectors are very high in demand and the pay the country offers for such jobs is relatively higher than that offered for the same role in the United Kingdom and the United States of America.

Work experience adds advantage to the profile:

Yes, the fact that Australian work experience is a great advantage to one’s work profile is also a big reason why people prefer to settle in Australia. Work experience from the Australian Labor market is highly regarded by many countries of the world.

Multicultural society-

With friendly and sociable population, Australia is a nation that empowers a multi-cultural society. No matter from whichever nation you belong, Australia gives you all the work rights, freedom to communicate and a right to enjoy your life in any part of the country, without the breach of country rules.

Low cost of living-

Australia has become an immigrant favorite destination because the living expenses make the country homelike. This means that no matter whether you live in your home country or live in Australia, you will not feel living expensive- especially cost on housing will certainly not be a burden to your pockets.

Health care facilities-

An NHS system named Medicare in Australia is offered to permanent residents. This system acts as social benefit from the government. However, many employers also sponsor their foreign staff with various health care programs.

Liberal immigration policies-

A country associated to easy-going migration procedures ultimately becomes an immigrant-favorite destination and Australia too, is one among such. The government of Australia is spontaneously working on its immigration policies, bringing in programs that would benefit migrants and has always aimed at creating flexible conditions of immigration.

How the job market of Australia changed within a decade’s time?

According to a report released in 2013 pertaining to the labor market statistics of the decade, the number of jobs added to the Australian economy blew past economist’s expectations. The year 2013 recorded the largest gain in jobs calculated during the past 13 years. The statistics of the report reflect that the overall jobs increased during the year were- 17,800 full-time jobs and 53,700 part-time jobs. Following that, by October 2014 over 105,600 openings in Australia were advertised online.

During 2015, Australia’s popular job search site SEEK.com.au reflected a record of overall 105,000 full-time job openings, where healthcare and sales jobs were in great demand. Similarly, the part-time job postings went up to 30,000. As of the overall statistics, New South Wales and Victoria are the two most prominent states that hold a record of highest increased jobs in Australia.

Currently, the following jobs are high in demand in Australia:

1. Business Analysts

2. Project Managers

3. Recruitment Consultants

4. Business Development Managers

5. Receptionists

6. Payroll Officers

7. Management Accountants

8. Financial Accountants

9. Registered Nurses (RNs)

10. Account Payable Officers

11. Electricians

12. Drivers

13. Administration Assistants

14. Account Managers

15. Executive Assistants

Is Australia still looking for foreign workers?

The demand for skilled foreign workers in Australia is high and, by time is constantly increasing. Following are the top jobs the Australian Labor Department is looking to fill in by the end of 2018-

1. Healthcare for Aged and Disabled

2. Sales Assistants

3. Registered Nurses (RN)

4. General Clerks

5. Child Care people

6. Retail Store Managers

7. Accountants

8. Advertising Managers

9. Electricians

10. Education Aides

While New South Wales, Victoria and Queensland are the states expected to gain the newest jobs in the nearest future, records show that companies like Hudson, Michael Page, FINITE, Hays Information Technology, People Bank, etc., are the top hiring companies.



Source by Farheen Banu

Airport Hotels in Singapore Provide Much Needed Accommodation and Comfort to Travelers

Changi airport of Singapore has an interesting history in terms of development. The government of Singapore had two options: expand the existing airport at Paya Lebar or build a completely new airport at another location. However, after extensive study the government reached the conclusion that a brand new airport is necessary if Singapore has to accommodate the expanding aviation sector.

Today, Singapore is a leading hub of business and investment and a guiding force for many Asian countries showing a successful development model. Changi airport of Singapore caters to a wide number of travel requirements of travelers.

Singapore has a number of tourist attractions which includes temples, churches, shrines, memorials amongst others. Some popular tourist attractions in Singapore are: Clarke Quay, St Josephs Church, Fort Siloso, Little India, Chinatown Heritage Centre, Changi Village, Singapore Zoo, CHIJMES – The Singapore Art Museum, etc. However, it is the Merlion which could be considered the most attractive tourist attraction in Singapore.

Statue of Sir Stamford Raffles, Changi Chapel and Museum, Sentosa Island, East Coast Park, etc. are some other popular tourist attractions in Singapore. Accommodation in Singapore is not an issue at all as various hotels in Singapore offer extensive range of accommodation facilities to travelers at affordable tariff.

Consisting of 63 small islands, Singapore is a leading economy of East Asia. Recently, the country has developed its health infrastructure to help develop medical tourism. Lots of human effort has been taken to make the country a beautiful tourist destination. Changi airport is considered one of the best and well equipped airport in entire world. Various hotels situated near to the airport provide extensive range of accommodation facilities to travelers. Airport hotels in Singapore becomes essential for the reason that travelers want comfortable and cozy beds after tiring air traveling.

Airport hotels in Singapore become an unavoidable resort when flights are late and travelers require waiting for 10-12 hours. One famous Singapore airport hotel is Crowne Plaza Changi Airport Hotel. The hotel in 4-star lavish property located near to the Changi Airport provides ultra-modern amenities and services to travelers. Dainty accommodations, large business halls, and succulent dining feast, etc. are some specialty offers of the hotel. Some other Singapore Airport Hotels including of Lion City Hotel, Grand Mercure Roxy Hotel, Changi Village Hotel, Paramount Hotel, etc. provide comprehensive range of accommodation facilities to travelers.

Another Singapore airport hotel is Ambassador Transit Hotel which is located within the Departure Transit Lounges in all three terminals of Singapore Changi Airport. The hotel is well equipped with a number of amenities and facilities which make staying of travelers in the hotel comfortable and satisfactory. Facilities such as wake-up Call Service, TV, Ensuite Bathroom, Complimentary Coffee / Tea Making Facility, Swimming Pool & Pool Bar, Hair, Beauty & Aromatherapy, Gymnasium, Shower, Office Services, etc. are being provided by various Singapore airport hotels.

Besides, the hotel also provides budget accommodation wherein travelers share rooms and bathroom with other cohabitants.



Source by Nancy E

Where Is The Junk In My Web Design?

How much junk is in your web design?

Junk is always the stuff you can throw away and it is not missed. In fact, when you clear out the junk the good stuff can then be seen, and this is particularly so with business web sites.

I find that the trendiest piece of junk is the popular image slider. It takes up the richest home page real estate and does not offer any practical business value. In my research about quality content the image slider does not show up at all. It has an aesthetic use but no practical business use, but it sure takes take up prime space.

What does the image slider do?

It rotates (slides picture in) up to 6 images, as a rule. That's all it does. Maybe you think I'm being too harsh because there can be beautiful pictures presented, but do the test and then you'll know.

The test is to cover up the slider with a book or black paper to hide it. Now look at the rest of the page and see if you can tell what the page is about. Whatever remains without scrolling down should provide a heading or text to indicate what else to expect on the page. Even product promotion and pushy sales copy is better than no info.

Okay, now remove the paper from the image slider and cover up the rest of the screen as best you can. What does the slider tell you? Do you have any clues from those rotating images that tell you anything of interest about the site?

More junk

The King Kong of all headers takes up to to of of the whole screen. Although a header is a necessary part of your web page it does not warrant much more space than a letterhead on stationary.

Those huge headers with big images says only one thing – "Let's see how big and important my site can look because I do not have much to say otherwise."

And if this King Kong header is repeated on every page it simply compounds the problem. We all know that a web design can make a peanut stand look like a department store – no one is fooled.

Other people's junk

There are tons of third party ads with images or widgets to add filler in a column, but they just distract from what our site can offer to our market. The deal is that if these ads generate a sale for that third party you get a tiny return. Sounds good but our web site is not attracting a lot of our market to our own site with all this junk, so there's no revenue.

The value to the third party is they get a link back to their site boosting their link popularity. We get zilch.

Self promoting junk

Oh, now I've done it. I'm killing the sacred cow of marketing. Every one tells you to advertise on your web pages. You are invited to shout out your ads and promote like crazy, and then you absolutely must ask for the sale and push those folks into filling up their shopping cart.

Well, maybe it's time to see things in a different light because we are working with a web site, not newspaper or TV.

Newspapers are daily or weekly, television is prime time every day. Our web site may only be seen once and for only a brief bit of time. To have visitors come back we need more than ads and pushy sales. We can get ads and pushy sales in our face all day long, but how often do we come across a web site that helps us by talking about our problems.

The real reason self promoting ads on our own site are negative marketing is because members of our market have already arrived. The external ads or links bought them to our site and advertising has done its job. It is not needed anymore now that we have our market's attention. If anything, more advertising will send them away.

We need to talk to our market about their problems and how we can solve those problems. Why are we not doing this? Maybe most web marketers do not know what they are talking about.

Even good content can be turned into junk

Our eyes are wide open now. We see that we need to move a prospective buyer into talking the next step in the buying cycle. We talk about their pain and our solutions and they like this. It helps them, but they only have 5 minutes so we ask to have our site bookmarked. Better yet we offer a free white paper to download if they give us a name and e-mail address. Cool, we can pull them back in later.

All these good marketing ideas are given to our web designer who promptly turns it into small text and then fades the contrast. Our best marketing material just got turned into junk because it is now hard to read, so it gets skipped over.

People do not like reading at the best of times, but making it difficult just gives them the excuse to file it under junk.

A web designer should be working everything else on the page to enhance our text content that joins the customer in the first place. Instead the designer wants a perfect picture that can be held at arm's length so the eyeball can appreciate the balance and beauty even while sacrificing the ability for people to read the content.

As you read this article do you feel it? Does it move you so that you want to change your web design? Have you got a head and heart full of new ideas?

If so then this is the kind of web content you want to write and get your market moving. And you can do this when you first get rid of the junk.



Source by Edward Cannell

Understanding the Law of Scarcity

Sales trainers and speakers reference the law of scarcity as one of the fundamental laws of persuasion. The law of scarcity is simply that when someone perceives something that they desire to be in limited quantity, the perceived value of that thing or person becomes much greater than if were widely available. The law of scarcity applies to both salesmanship and in relationships and courtship.

Sales Example

You turn on the television and see a commercial for some new overly-hyped kitchen gadget. The commercial voice reminds you that “…supplies are limited” and that “…this offer will not last.” This commercial is employing the use of the law of scarcity to increase the perceived value of that item. Believe it or not, it works for them.

Relationship Example

Jack and Jill have been boyfriend and girlfriend for about two years now and the relationship is getting boring. The couple both attend a party one night. Jack notices that Jill is paying attention to some other guys at the party, rather than with him. The value that Jack has placed on Jill now has increased dramatically because he fears that she might leave him for another guy.

Practical Applications

1. Sometimes people make themselves overly available to someone they are attracted to by showing them with affection, but this over availability sometimes causes the opposite reaction to occur–the person actually places a lower value on the person because it is in abundance. If the other person believes that you are highly desired by others, hence, you’re demand outweighs your supply, then your value will go up.

2. Increasing the price or decreasing the availability of a product or service will increase the perceived value of that product or service in the eyes of others.

3. If you want to persuade someone to commit to an appointment, then try to increase the perceived value on your own time. Instead of saying that you have the entire day free, which creates a state of abundance, instead say you are busy and have only such-and-such time free. This increases the perceived value of your own time and makes the other person take scheduling an appointment with you more seriously.



Source by Tristan Loo